RockFace is the only base layer brand in the United States that is fully vertical. Their parent organization, Coville Inc., manages the entire apparel manufacturing supply chain, from the fiber to the garment. RockFace was created to remove the middleman from the industry and provide our customers with the most advanced base layers in the world at the lowest possible cost.

Coville Inc. was founded as a fabric converter in 1976 by entrepreneur and textile genius Henry Jordan who ran the company out of his home in Winston-Salem, NC. At times, Coville struggled tremendously, but endured through it all to become a trusted performance, athletic and protective base layer supplier.

Since 2014, Coville has provided over 21 million garments for the United States Armed Forces, one of its largest and most important customers. While working for various branches of the military, the team developed numerous garment programs, including the Army and Air Force PT Tee, Army and Air Force Wicking Tee, US Navy Mock Turtle, Army PT Trunk Liner, Army Fuel Handler Tee, USAFA Ringer Tee, USCG Operational Tee, USCG MW Tee, and the Aramid Flyers Drawers and Shirt.

After developing a robust supply chain, Coville created Rock Face to bring its focus on quality and service full-circle, as well as be able to sell products directly to the customers.

Explore their RockFaceUSA FR range of undergarments here